The pandemic brought thousands of new donors to nonprofits, yet not like a typical disaster when most donors give once and don’t return. Much of the philanthropic giving during the past year can be attributed to two headlines: COVID and MacKenzie Scott.
That was up 2.9% from the previous year for these 100 organizations, with public support up more than 6% to $48.568 billion, far surpassing the 2020 inflation rate of 1.2%. Total revenue was an estimated $79.88 billion for organizations in the 34th annual The NPT 100, a study of the largest nonprofits in the United States that derive at least 10% of revenue from public support. The pandemic seemed to motivate donors both new and old - to give. This year’s The NPT 100 is dominated by food banks, with several new organizations cracking the list and other stalwarts moving up the rankings as they dealt with a crush of increased need - and donations - in response to the pandemic. They gave to charities, especially food banks, and not just once but multiple times during 2020. By mid-year 2020, no one knew how long it would last and what kind of impact it would have, not only on fundraising but other revenue streams.ĭonors, however, stepped up again, in different ways. There was pestilence in the form of the coronavirus (COVID), which effectively shut down large gatherings and other activities. If you’d talked to nonprofit executives in the early days of the pandemic - think back 18 months or so ago - you’d probably forgive them for being fairly pessimistic about the near future.
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